Introducing Blood Concept


Blood Concept at Samui Fashions Cork

BLOOD. Not always the most savoury of subjects but, for Ireland’s perfume lovers, that’s all about to change. Two Italian designers, Giovanni Castelli and Antonio Zuddas, have created a new suite of fragrances, based on the primordial power of blood, and they’re currently on Samui’s shop floor, waiting to surprise your senses.

“Filled with legends and meanings, blood is soaked with mystery, fascination and respect.

It’s the most tested and studied part of the human body and it guards a multitude of secrets that reveal our inner and unique way of being.

Blood Concept is a private celebration of the vivid and fascinating liquid that flows in our veins. Because blood is actually the river of life.” 


Blood Concept Fragrances at Samui Fashions Cork


The premise behind this brand is that the four unisex Blood Concept scents trace the four blood types, from the oldest, O, to the most recent, AB. Each is meant to represent a type of evolution of mankind, starting with our primitive ancestors right through to today's modern, metropolitan melting pot of humanity. And tying all of these fragrances together is blood, in the form of a metallic note, which is uncannily fresh and somewhat startling when you first encounter it.

Samui Fashions Cork


So, are they good? Well, we here at Samui say yes! Blood Concept is one of the most coherently connected fragrance collections we have experienced in a long time. The imagination and philosophy behind these scents are prominently on display, which only adds to their depth and brilliance.

Samui Cork, stockists of Blood Concept Fragrances

In our view, Type B is the most accessible and the easiest to ‘understand’. It is woody and spicy, eclectic even. Type AB, on the other hand, requires some effort but it’s ultimately the most rewarding. It’s quite synthetic and unsettling but also visionary in its appeal. Type O is visceral and intense – it has an animalistic whiff, with the warmth of leather and earth, while Type A is the smell of green and growth, a tinge of herbal notes thown in for good measure. It is aromatic, reassuring and clean. And each scent is completed with that metallic blood accord that rises up to surprise you each time.

And that’s the bottom line – because surprise, we think, is the word that perfectly encapsulates this new fragrance collection. Rarely have we been so astonished and impressed by a scent. We hope you will be too. Visit in-store today and open your mind to this whole new world – new history – of scent at Samui.



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Samui Fashions
17 Drawbridge Street, Cork.

t: (021) 4278080

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