The Vogue Sales Shopping Rules

The Christmas dinner is barely digested and the winter sales are in full swing – rejoice, all is right with the world! Here at Samui, we're at 50% off…that's the majority of our luscious designerwear and accessories at half-price. The temptation! The torture! We understand that investing wisely at sale time can be difficult, not to mind stressful, so we're looking to our hallowed advisors at Vogue and sharing their advice on how to bag the best bargains this winter. Read the wise words of Sarah Harris, then browse our images of in-store offerings to whet your appetite…
AH, sales shopping, that frenzied time of year when women of all ages and intellect race out and completely lose sense of who they are.
Can I do grunge? Sure! Am I a womanly woman, one in need of a circle skirt? Why not! Am I a shoe size 37? Yes! At a (very) tight squeeze. For 50 to 70 per cent off, we can brave any blister and be any woman the sale rail demands us to be. We can also hold off significant purchases until Black Friday hits. As Roberta Benteler, founder of Avenue 32 attests, full-price trading for the autumn period has been "drastically shortened" as customers hold out for the ever-earlier sales. That also means that your fellow shoppers will be even more frenzied when the discounts arrive. 
The Rules:
  • It's a battleground out there and you need to be properly equipped. Firstly, don't ever be seduced by the discount – however much of a saving it promises, nothing is a bargain if it's simply going to hang in the back of your wardrobe. According to WRAP, a leading body on resource efficiency, consumers in Britain have an estimated £30-billion worth of unworn clothes hanging in their wardrobes.
  • Make smart investments – think about what's coming next (spring/summer 2016 heads up: slip dresses, khaki, biker jackets, luxury tracksuits will see you through the next season and beyond) but only buy if it feels like you. It might sound basic, but consider what you actually need. What are the gaps in your wardrobe that need filling? Don't buy something that needs a sartorial partner before you can wear it (you are unlikely to find it and will only end up adding to a problem, not solving it).
  • Take into account upcoming events – weddings, parties, black-tie galas. Sales are a great opportunity to pick up a dress with big savings, rather than a last-minute panic buy at twice the price.
  • Scrutinise the quality of every purchase you make – these are clothes that have been lingering around on the shop floor for at least six months. Look for pulls, snags, holes and pen marks before you pay; most sale items are non-returnable (some stores will offer an exchange but rarely a refund).
  • Don't buy anything ill-fitting with the intention of getting it tailored unless you really mean it. If you're in need of a great tailor, Beautiful Tailor Studio at 17 Bruton Place, W1 is the best I know. (Most of the boutiques on Bond Street use it if they don't already have an in-house seamstress.)
  • A final word of advice: remember, a few half-hearted sale purchases can add up to one new-season item – so weigh up which you want more.

Words: Sarah Harris, Vogue, December 2015; Images: Samui 


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